Your website, handled.

It's a monthly subscription, with nothing upfront. $80 a month covers the build, hosting, and unlimited edits. There's a 6-month minimum, then it's month-to-month. If you cancel, you keep your domain, and the site comes down with the subscription.

Yes. The Lump Sum option is $2,500 one-time, with hosting included. Ongoing edits aren't part of it, but you can add unlimited edits for $50 a month.

Content edits are $50 an hour with a 30-minute minimum, monthly analytics reports are $10 a month, and domain management is $20 a year. Add only what you need.

100% money-back, no hassle. If it's not right, you're not stuck with it.

The subscription plan lasts for a minimum of 6 months and is month to month after that. Cancel anytime after the 6 months have passed. If you cancel, you don't keep the site (otherwise everyone would just do that and we'd be out of business!).

You just start a new subscription with a fresh 6-month minimum.

If you cancel before the 6 months, you owe the remaining subscription costs for the rest of the 6 months. We prioritize long term relationships with our clients. And we want clients to share the same philosophy.

Every invoice comes with a 7-day grace period. If it isn't paid within 7 days, a $25 late fee is added. If several months go unpaid on a subscription, the contract may be ended. If something comes up, just reach out. we're happy to work with clients who keep us in the loop.

One-time, not recurring. On the Lump Sum plan, each page after the first five is $100, so 3 extra pages is $300 total, not $300 a month.

Yes, subscriptions are indefinite. You keep paying every month after the 6 month minimum. It generally takes us 2-3 years to make what we would have made if we sold a lump sum site. So ideally we'd like to have clients last at least 5 years to make getting paid over that period of time worth the wait and financially viable. And at that point, the website will be generating more than $80 a month in value for the client, so the site will essentially be paying for itself at that point and we hope our clients continue to see the value in the work we do to keep paying every month so we can continue to do what we do.

No, there is no buyout price to stop paying on the monthly package. As noted in another question, it takes 2-3 years including hosting fees to make what we would have made on a lump sum site. We have this rule because subscriptions really only work out financially if a client stays for 5+ years to be beneficial enough to wait that long for payment. It's not feasible to be waiting 2 years or so for full payment on every site and then have to replace that monthly subscription. It's much more beneficial to have just been paid in full up front from the start. We also rely on this monthly recurring income for consistent and reliable income so we don't have to sell sell sell every month to pay the bills and we can spend more time working on our clients sites and spending time on their support calls and emails. Doing this allows us to be more hands on with our clients and provide a better service than any other agency. So if we had clients buying out of their subscriptions every month, we'd end up having to sell more and more to replace that income and the model begins to break down, and then so does our service.

Yes! We offer $50 a month subscription add on for unlimited edits and support. These are done with a 6 month minimum commitment as well. There's no turning it on and off every other month. Once you end it, if you want to reinstate it, you'll need to sign another 6 month commitment.

The biggest difference is long term versus short term costs. On subscription, you'll be paying more over time but it will be in small manageable and affordable monthly payments. The lump sum just gets it all out the way in the beginning and you save more money over the long run because you also paid for the design and development up front. So when deciding which package to choose, it all depends on cash flow and long term versus short term goals. If you don't want to spend that much up front and value the service that comes with it, then the monthly is your best option. If you don't want or need the monthly service packages, you can get it all out the way up front and save money over the long term.

Yes and no. SEO is comprised of two parts - On-page and Off-page. On-page SEO is everything ON the page like your content, load times, accessibility, and arrangement. Off-page is everything OFF the site like link building, guest posting, citations, etc. We do some on-page SEO with our packages such as incredibly fast load times, accessibility, your meta tags, sitemap generation, and some content creation. But that's not the whole story. SEO is more than that. It's an active and on-going process, and it's separate from our website packages.

No we do not. E-commerce is a lot more work to set up than a regular business site. Since it has such high costs, we cannot afford to set them up for $80 a month.

Yes. Your domain is always yours. The site itself comes down when the subscription ends.

Our SEO rates vary from project to project because of the scope of work. The more you want done, the more it will cost. Reach out for a quote based on how aggressive you want to be in your strategy.

Yes it does! I'm sure it sounds biased coming from us, but GOOD SEO does work, especially if you're in a competitive market because you're going to need a lot of help to show up in the front page results against companies with dozens of pages, hundreds of backlinks, ranking for hundreds of keywords, and in multiple locations. SEO is not a short term switch you flip and it starts working. It's a long term investment and strategy that takes time (6-12 months sometimes) to see its results.

Nope! And unless your site was featured in the New York Times or other large publications then you aren't shooting to the top of the results in a month. You'll get calls from spammers saying they can rank your site as #1 in less than 3 months. Just know that if it were that easy and guaranteed, then we'd all be number 1. Smaller markets might be easier to rank in a few months time. But it's all up to Google. We can do everything right, but in the end it's up to them and how fast or slow the site will rank and the competition you have in the area.

Our SEO work is driven by copywriting and a focus on delivering high-quality website content. We prioritize value over SEO tricks, ensuring that every page we create contributes meaningfully rather than adding to online clutter. As Google's algorithms get smarter, well-crafted content becomes essential. We also take a hands-on approach, writing all website copy ourselves, blending SEO with strong writing to create content that resonates with both search engines and people. In a nutshell, content is the core of SEO. Your website content should directly address the questions your potential clients have. This approach achieves two key outcomes: users see you as an expert and reach out for your services, and Google recognizes your site's authority, boosting your rankings.

Yes! Google ads go hand in hand with our SEO strategies and are a great way to gain leads in the short term while our SEO strategies build up over the long term.

Yes, we use various tools to identify every possible issue with your website and all possible areas of improvement. Sometimes issues are small and easy fixes, and other times it could be more extensive. Regardless, a proper SEO audit is the first step when working with us for any SEO campaigns, because no matter how good the content is or how many backlinks you have, it won't matter if the site has fundamental flaws in its development and code that will prevent or reduce any SEO efforts. We need to identify these problems from the beginning so we can ensure that every part of your website is running flawlessly.

SEO is a long term strategy and investment. You won't see its returns immediately. Generally we like to allow 6-12 months to see the benefits of our campaigns and sometimes they can happen in less time. But it will not be an overnight raging success. It takes time and effort to get there. The competition will have websites that have been online for 10+ years and have built a reputation with Google over that time. Starting out as a new site means you have to build up that trust with Google if you want to take over those top spots. You can't just kick down the door and say “hey Google, look at me! Ignore your friends. I'm here to replace them.” We need to spend time and build your authority with Google so that over time we can be as trusted as the others and overtake them.

Analytics are wired up from day one. If you'd like a monthly summary of how the site is doing, analytics reports are included in the monthly subscription or a $10/month add-on for lump sum sites.

We generally finish a website from start to finish within 30 days, and it all depends on how soon clients respond to our content and image requests. The 30-day clock starts once onboarding is finished and you've sent over your assets (photos, copy, logo, etc.), not the day you sign up.

No, otherwise everyone would do that and we'd go out of business! But you keep your domain and assets.

Yes. We don't take hostages. Even if we bought the domain for you, when you cancel your subscription with us we transfer the domain to you.

Nope! Everything we make is built with custom hand written code. No page builders here. That is what separates us from the others - we put the time and effort to do things differently and it shows in our work and our clients' online presence after launch.

Security, load times, maintainability, lower costs, easier to customize, less bloat because we don't need plugins for everything, we never need to update anything like you need to constantly update your WordPress version otherwise you get hacked and your site redirects to a spam gambling site, and we're more responsive. To go into more detail about security, our custom coded sites have no databases or anything so there's nothing to hack. Our sites are more secure without needing constant updates to be on top of or constant attacks from online hackers trying to barge in. There's nowhere for them to barge into on our sites no matter how hard they try.

Yup! There are multiple fail safes in place. We have several developers and administrators with login access to everything, so they can keep your site running, or transfer everything over to you if needed.

You send an email to servik@whitesandswebdesign.com and we'll take care of it.